I like the gist of your suggestion, Scott. In fact...

2009-07-05T19:38:09.437-04:00

I like the gist of your suggestion, Scott. In fact, I decided to merge the two lists and use MailChimp.com's segmentation capabilities to distinguish between English only, Italian only, and "Both" subscribers. Thanks for your input. As for the title, it was merely a play on the "Don't make me think". :)

If I might make a suggestion: Why not have 2 submi...

2009-07-05T13:03:04.324-04:00

If I might make a suggestion: Why not have 2 submit buttons? One that says "Subscribe to the English newsletter" with text next to that button: "(English catalog only)" and another that says "Subscribe to the Italian newsletter" (English and Italian catalog). And a 3rd to sign up for both.

I suggest this because few people read webpages, they scan them. I probably would've made the same mistake. When I went to the form page, I don't pay attention to those two links in the upper right, anymore than I would realize you have a Twitter account. I glance at the page, figure out it's a newsletter signup, there's a form, and a submit button. Multiple buttons at the bottom would make it obvious that there are different newsletters.

(It's ironic that you talk about "Don't Make Me Think", because here you do want them to think, you want them to decide which newsletter to subscribe to. Where usability comes in is you're trying to make the decision as clear and easy as possible.)

Comments on The ThinkCode.TV Blog: Don't make them think

I like the gist of your suggestion, Scott. In fact...

If I might make a suggestion: Why not have 2 submi...