Taking things one step at a time

After much discussion and consideration, in which we evaluated the advantages and disadvantages of each option, we have decided to launch the Italian site before launching the English catalog. We expect to publish the first English screencasts a few months after the initial Italian ones have been released.

This wasn't an easy decision, but as we're getting very close to the Italian launch date, we considered the idea of launching the English site at the same time to be a bit too overwhelming. The amount of work required to handle them separately is already quite staggering on its own.

We are making solid progress on the English front, and have a few initial collaborations going on with several international authors, however we'll need some more time before being able to introduce our screencasts to the English speaking market. We are taking things one step at a time, without rushing too much. We're looking at this from the perspective that we're not willing to trade long term goals for short term success.

We hope to be able to incorporate all the lessons, and the solutions to challenges we will have likely encountered with the Italian site, when it comes time for the English one to shine.

The Italian public will be glad to learn that the wait is almost over, and that we've opened a blog in Italian dedicated to ThinkCode.TV, which will be parallel to, but not a direct translation, of this one.